Arkansas Cotton Research Verification Program

January 2023 | 22 min., 21 sec.
by Bill Robertson
University of Arkansas


​The Arkansas Cotton Research Verification Program was launched in 1980 by Gene Woodall. He felt strongly that the low yields in Arkansas were due partly to imprecise and uncoordinated application of recommended technologies. The Cotton Research Verification Program helped demonstrate to producers that recommended practices were sound and contributed to higher yields. As a result of the success of the program, it was expanded to other major row crops. The holistic approach to problem solving was very innovative in improving yield and profitability, and the momentum in improving yield continues today.

About the Presenter

Bill Robertson Bill Robertson has served as the Cotton Extension Agronomist with the University of Arkansas System Division of Agriculture Cooperative Extension Service for just over 20 years. In his current position, he provides leadership for educational programs in cotton production and agronomic systems that improve yield, profitability, and sustainability. Bill was raised on a cotton, grain, and cattle farm near Lubbock, Texas. He holds advanced degrees in agronomy from Texas A&M University.

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