​​​Capturing Value From Precision Agriculture Data: Big Data in Ag

April 2016 | 32 min., 17 sec.
by Terry Griffin
Kansas State University


​Big data has been a media buzzword across the agricultural and most other industries. This presentation will help consultants, growers, and other practitioners across the cotton belt understand the realities of the usefulness of precision agriculture data in a ‘big data’ context. Several myths are dispelled while additional issues not likely considered will be highlighted. Specifically in this presentation, practitioners will learn: what to realistically expect from big data analytics; how some practitioners are unknowing participants in big data; and why it is important to be cognizant of big data rather than ignoring what others are doing. By the end of this presentation, the practitioner should know more about the general use of precision agricultural data across the industry and how to make the most of their own data as well as the opportunities provided by community data analysis.

About the Presenter

Terry GriffinTerry Griffin is the cropping systems economist specializing in big data and precision agriculture. He earned his bachelor’s degree in agronomy and master’s degree in agricultural economics from the University of Arkansas and his PhD in Agricultural Economics with emphases in spatial technologies and farm management from Purdue University. He developed methods to analyze site-specific yield m​onitor data from field-scale experiments using spatial statistical techniques. Terry is the 2014 recipient of the Pierre C. Robert International Precision Agriculture Young Scientist Award for his work in data utilization. He has also received the 2012 Conservation Systems Precision Ag Researcher of the Year and the 2010 PrecisionAg Awards of Excellence for Research.

Contact Information:
Email: twgriffin@ksu.edu


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