Shifts in Consumer Demand for Cotton Textiles

September 2023 | 3 min., 15 sec.
by Rachel Wade
Texas Tech University

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​This presentation begins by asking two questions: “Will consumer demand for cotton textiles shift as income changes in developing countries?” And “If so, how?” Data from a Cotton Inc. consumer survey done in China on textile consumption are shared and analyzed to identify current trends in apparel consumption.

About the Presenter

Rachel Wade is a graduate student and research assistant at Texas Tech University in the agricultural and applied economics program.

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