​​NSSI: How Soy Sustainability Can Help You Meet Your Customers’ Demands and Expand Your Markets

July 2013 | 15 min., 20 sec.
by Shawn P. Conley
University of Wisconsin-Madison
https://doi.org/10.1094/GROW-SOY-07-13-088

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Summary

​This presentation will help U.S. growers, ag professionals, and consumers, as well as multi-national companies and NGO’s understand the National Sustainable Soybean Initiative (NSSI). Specifically in this presentation, participants will be introduced to NSSI’s mission which is to develop a roadmap of soybean management systems that will help producers to achieve verifiable sustainability outcomes, improve the environmental services and productivity of their farms, help their rural communities thrive, and satisfy performance expectations of the value chain. These efforts will operate at the farm level, incorporate a framework of tools and technical information from a wide base of expertise and programs, and, with the support of regional and national experts, communicate sustainable soybean management systems.

About the Presenter

Shawn P. Conley​ Shawn P. Conley State Soybean and Small Grains Extension Specialist at the University of Wisconsin, Madison, received his academic degrees (BS, MS, and PhD) from the University of Wisconsin, Madison and graduated in August of 2001. He began his academic career at the University of Missouri, where he served as the State Cropping Systems Specialist. From there, he moved to Purdue University, where he served as the State Soybean and Wheat Extension Specialist until July 31st, 2007. He began his appointment at the University of Wisconsin, Madison, on August 1, 2007.​

Contact Information:
Email: spconley@wisc.edu

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